Visual impact on a website is a huge thing for visitors as 40% of people look at images, 21% at videos, and the rest care for the color grade and other things
Visual-centric approach aligns with how our brains process information. Humans are inherently visual creatures, with studies suggesting that we can process images up to 60,000 times faster than text. Therefore, powerful visuals can quickly convey complex ideas, evoke emotions, and prompt actions in ways that text alone often can’t.
A website that is innovative and thoughtfully designed has the ability to captivate visitors and engage them to take action. Unlike a website that feels predictable – it may struggle to hold users interest resulting in increased bounce rates.
When a website is created by understanding what users want and how they behave it can successfully lead visitors towards actions of buying or subscribing to a newsletter. However if a site is poorly designed it can confuse users. Make them less inclined to take any desired actions.
Having an outstanding design is crucial for your brand to thrive in a crowded market. A distinctive and unforgettable website can strengthen your brand identity while a generic design might just get you lost among the sea of other very similar brands and services.
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